Public Relations

What is Public Relations?

It is a method of promoting your company, product or service to the general public or a specific market sector through the medium of newspapers, magazines and other printed or broadcast material.

The advantage of PR is that you get good exposure for a smaller outly than advertising, and good PR can build up a positive image of your company which results in increased customers and sales.

PR solutions vary from company to company depending on the product/service being promoted. Smaller local organisations may simply want news exposure in local newspapers or on local radio. Larger organisations would require a national approach- either through trade or consumer media.

Happy Landings can offer as little or as much help as you need - from a single press release to high exposure press competitions and editorials - we can tailor a PR campaign to suit your requirements.

Happy Landings has associated copywriters and journalists who can provide the copy you want and get it to the opinion forming people and publications in your market sector.

We can also provide strategic support in the form of database management and list compiling. Through this Happy Landings can undertake mailings of promotional items, letters or press releases to your clients or customers.

Happy Landings can perform the following PR-related tasks:

> Press liaison
> Editorial coordination
> Copywriting
> Editorial writing
> Press competitions
> Press releases
> Advertising
> Media buying
> Gift and incentive sourcing
> Database management / updating
> Mailings

Please contact us directly for specific requests or for more details.